The NASCAR phenomenon: Auto racing sponsorships and shareholder wealth

Journal of Advertising Research

Volumn 44, Issue 3, 2004, Pages 281-296

  Pruitt, Stephen W ^a   Cornwell, T Bettina ^b   Clark, John M ^c  

^a UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

^b UNIVERSITY OF QUEENSLAND   (Australia)

^c UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24644464990     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0021849904040279     Document Type: Article

References (33)

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