The relationship between major-league sports' official sponsorship announcements and the stock prices of sponsoring firms

Journal of the Academy of Marketing Science

Volumn 33, Issue 4, 2005, Pages 401-412

  Cornwell, T Bettina ^a,d,e   Pruitt, Stephen W ^b   Clark, John M ^c  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

^c UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

^d Department of Marketing ^*  (Australia)

^e UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Event study; Major league sports; Official; Sponsorship; Stock prices

Indexed keywords

EID: 28644444175     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070305277385     Document Type: Article

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