Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms

Marketing Letters

Volumn 20, Issue 2, 2009, Pages 139-154

  Brown, James R ^a   Grzeskowiak, Stephan ^b   Dev, Chekitan S ^c  

^a WEST VIRGINIA UNIVERSITY   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

^c Cornell University ^*  (United States)

Author keywords

Coercive influence; Noncoercive influence; Opportunism; Relational norms

Indexed keywords

EID: 62249165025     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-008-9053-2     Document Type: Article

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