The measurement of influence strategies in distribution channels: Scale development and testing

Journal of Marketing Channels

Volumn 7, Issue 4, 2000, Pages 83-108

  Stoddard, James E ^a   Keith, Janet E ^b   Brown, James R ^b  

^a APPALACHIAN STATE UNIVERSITY   (United States)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 62249219583     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v07n04_05     Document Type: Article

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