Managing marketing relationships: Making sure everyone plays on the team

Cornell Hotel and Restaurant Administration Quarterly

Volumn 41, Issue 4, 2000, Pages 10-20

  Dev, Chekitan S ^a   Brown, James R ^b   Lee, Dong Jin ^c  

^a 335 Statler Hall   (United States)

^b PAMPLIN COLLEGE OF BUSINESS   (United States)

^c BINGHAMTON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034239290     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0010-8804(00)80030-0     Document Type: Article

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