The internationalization process of a franchise system: an ethnographic study

Asia Pacific Journal of Marketing and Logistics

Volumn 10, Issue 2, 1998, Pages 66-84

  Quinn, Barry ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Ethnography; Franchising; International trade

Indexed keywords

EID: 85003055065     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555859810764472     Document Type: Article

References (0)