Export planning orientation and its antecedents: Evidence from exporting IT products

Journal of Business Research

Volumn 60, Issue 12, 2007, Pages 1282-1289

  Lukas, Bryan A ^a   Whitwell, Gregory J ^a   Hill, Paul ^b  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b Hansen Corporation Pty Ltd   (Australia)

Author keywords

Export commitment; Export confidence; Export experience; Export necessity; Export planning orientation; Marketing advantage; Psychic distance

Indexed keywords

EID: 35348893154     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.05.002     Document Type: Article

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