Consumer ethnocentrism measurement - An assessment of the reliability and validity of the CETSCALE in Spain

European Journal of Marketing

Volumn 34, Issue 11-12, 2000, Pages 1353-1374

  Luque Martínez, Teodoro ^a   Ibáñez Zapata, José Angel ^a   del Barrio García, Salvador ^a  

^a UNIVERSITY OF GRANADA   (Spain)

Author keywords

Consumer behaviour; Country of origin; Ethnography; Image; International marketing; Spain

Indexed keywords

EID: 85135311796     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010348498     Document Type: Article

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