Impedance to globalization: The impact of economic threat and ethnocentrism

Journal of Global Marketing

Volumn 19, Issue 3-4, 2005, Pages 9-32

  Durvasula, Srinivas ^a   Lysonski, Steven ^a  

^a MARQUETTE UNIVERSITY   (United States)

Author keywords

Economic threat; Ethnocentrism; Globalization

Indexed keywords

EID: 33750245674     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v19n03_02     Document Type: Article

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