메뉴 건너뛰기




Volumn 56, Issue 1, 2009, Pages 106-114

Understanding the beliefs and intentions in search and purchase functions in an e-commerce web site

Author keywords

E commerce; Ease of use; Function based analysis; Goal oriented and experiential; Purchase; Search; Task dependency process; Usefulness

Indexed keywords

BEHAVIORAL RESEARCH; COMMERCE; ELECTRONIC COMMERCE; EXPOSURE CONTROLS; PROBABILITY DENSITY FUNCTION; SALES; WEBSITES; WORLD WIDE WEB;

EID: 59649088786     PISSN: 00189391     EISSN: None     Source Type: Journal    
DOI: 10.1109/TEM.2008.922641     Document Type: Article
Times cited : (13)

References (73)
  • 1
    • 59649089687 scopus 로고    scopus 로고
    • 37signals. (2003). Evaluating 25 E-commerce search engines, 37signals research report [Online]. Available: http://www.37signals.com/ 37searchreport.pdf
    • 37signals. (2003). Evaluating 25 E-commerce search engines, 37signals research report [Online]. Available: http://www.37signals.com/ 37searchreport.pdf
  • 3
    • 44949274046 scopus 로고
    • The theory of planned behavior
    • I. Ajzen, "The theory of planned behavior," Org. Behav. Hum. Decis. Process., vol. 50, pp. 179-211, 1991.
    • (1991) Org. Behav. Hum. Decis. Process , vol.50 , pp. 179-211
    • Ajzen, I.1
  • 4
    • 21344485409 scopus 로고
    • Work and/or fun: Measuring hedonic and utilitarian shopping value
    • B. J. Babin, W. R. Darden, and M. Griffin, "Work and/or fun: Measuring hedonic and utilitarian shopping value," J. Consum. Res., vol. 20, no. 4, pp. 644-656, 1994.
    • (1994) J. Consum. Res , vol.20 , Issue.4 , pp. 644-656
    • Babin, B.J.1    Darden, W.R.2    Griffin, M.3
  • 6
    • 0000821522 scopus 로고    scopus 로고
    • Consumer purchasing on the Internet: Processes and prospects
    • P. Butlera and J. Peppardb, "Consumer purchasing on the Internet: Processes and prospects," Eur. Manage. J., vol. 16, no. 5, pp. 600-610, 1998.
    • (1998) Eur. Manage. J , vol.16 , Issue.5 , pp. 600-610
    • Butlera, P.1    Peppardb, J.2
  • 7
    • 0030307369 scopus 로고    scopus 로고
    • An empirical assessment of a modified technology acceptance model
    • P. Y. K. Chau, "An empirical assessment of a modified technology acceptance model," J. Manage. Inf. Syst., vol. 13, no. 2, pp. 185-204, 1996.
    • (1996) J. Manage. Inf. Syst , vol.13 , Issue.2 , pp. 185-204
    • Chau, P.Y.K.1
  • 9
    • 0003095695 scopus 로고    scopus 로고
    • The partial least squares approach to structural equation modeling
    • G. A. Marcoulides, Ed. Mahwah, NJ: Erlbaum
    • W. Chin, "The partial least squares approach to structural equation modeling," in Modem Methods for Business Research, G. A. Marcoulides, Ed. Mahwah, NJ: Erlbaum, 1998, pp. 295-336.
    • (1998) Modem Methods for Business Research , pp. 295-336
    • Chin, W.1
  • 11
    • 58149438731 scopus 로고
    • Construct validity in psychological tests
    • L. J. Cronbach and P. E. Meehl, "Construct validity in psychological tests," Psychol. Bull., vol. 52, pp. 281-302, 1955.
    • (1955) Psychol. Bull , vol.52 , pp. 281-302
    • Cronbach, L.J.1    Meehl, P.E.2
  • 12
    • 55249087535 scopus 로고
    • Perceived usefulness, perceived ease of use, and user acceptance of information technology
    • F. D. Davis, "Perceived usefulness, perceived ease of use, and user acceptance of information technology," MIS Quart., vol. 13, no. 3, pp. 319-339, 1989.
    • (1989) MIS Quart , vol.13 , Issue.3 , pp. 319-339
    • Davis, F.D.1
  • 13
    • 84936823933 scopus 로고
    • User acceptance of computer technology: A comparison of two theoretical models
    • F. D. Davis, R. P. Bagozzi, and P. R. Warshaw, "User acceptance of computer technology: A comparison of two theoretical models," Manage. Sci., vol. 35, no. 8, pp. 982-1002, 1989.
    • (1989) Manage. Sci , vol.35 , Issue.8 , pp. 982-1002
    • Davis, F.D.1    Bagozzi, R.P.2    Warshaw, P.R.3
  • 14
    • 84991149383 scopus 로고
    • Extrinsic and intrinsic motivation to use computers in the workplace
    • F. D. Davis, R. P. Bagozzi, and P. R. Warshaw, "Extrinsic and intrinsic motivation to use computers in the workplace," J. Appl. Soc. Psychol., vol. 22, no. 14, pp. 1111-1132, 1992.
    • (1992) J. Appl. Soc. Psychol , vol.22 , Issue.14 , pp. 1111-1132
    • Davis, F.D.1    Bagozzi, R.P.2    Warshaw, P.R.3
  • 15
    • 17944372493 scopus 로고    scopus 로고
    • Pre-purchase online information seeking: Search versus browse
    • B. Detlor, S. Sproule, and C. Gupta, "Pre-purchase online information seeking: Search versus browse," J. Electron. Com. Res., vol. 4, no. 2, pp. 72-84, 2003.
    • (2003) J. Electron. Com. Res , vol.4 , Issue.2 , pp. 72-84
    • Detlor, B.1    Sproule, S.2    Gupta, C.3
  • 16
    • 0040673597 scopus 로고    scopus 로고
    • Web-based periodicals as an emerging cultural form: Incumbent and newcomer producers in the early stages of industry revolution
    • A. B. Eisner, R. J. Quintus, and J. K. Helaine, "Web-based periodicals as an emerging cultural form: Incumbent and newcomer producers in the early stages of industry revolution," Int. J. Electron. Com., vol. 5, no. 2, pp. 75-93, 2000.
    • (2000) Int. J. Electron. Com , vol.5 , Issue.2 , pp. 75-93
    • Eisner, A.B.1    Quintus, R.J.2    Helaine, J.K.3
  • 21
    • 0000009769 scopus 로고
    • Evaluating structural equation models with unobservable variables and measurement error
    • C. Fornell and D. F. Larcker, "Evaluating structural equation models with unobservable variables and measurement error," J. Mark. Res. vol. 18, pp. 39-50, 1981.
    • (1981) J. Mark. Res , vol.18 , pp. 39-50
    • Fornell, C.1    Larcker, D.F.2
  • 22
    • 0001178033 scopus 로고    scopus 로고
    • The relative importance of perceived ease of use in IS adoption: A study of E-commerce adoption
    • D. Gefen and D. W. Straub, "The relative importance of perceived ease of use in IS adoption: A study of E-commerce adoption," J. Assoc. Inf. Syst., vol. 1, no. 8, pp. 1-28, 2000.
    • (2000) J. Assoc. Inf. Syst , vol.1 , Issue.8 , pp. 1-28
    • Gefen, D.1    Straub, D.W.2
  • 23
    • 0001178032 scopus 로고    scopus 로고
    • Structural equation modeling and regression: Guidelines for research and practice
    • D. Gefen, D. W. Straub, and M. C. Boudreau, "Structural equation modeling and regression: Guidelines for research and practice," J. Assoc. Inf. Syst., vol. 4, no. 7, pp. 1-70, 2000.
    • (2000) J. Assoc. Inf. Syst , vol.4 , Issue.7 , pp. 1-70
    • Gefen, D.1    Straub, D.W.2    Boudreau, M.C.3
  • 24
    • 84873809849 scopus 로고
    • Goal achievement: The role of intentions
    • P. M. Gollwitzer, "Goal achievement: The role of intentions," Eur. Rev. Soc. Psychol., vol. 4, pp. 141-185, 1993.
    • (1993) Eur. Rev. Soc. Psychol , vol.4 , pp. 141-185
    • Gollwitzer, P.M.1
  • 25
    • 0000901038 scopus 로고    scopus 로고
    • Implementation intentions: Strong effects of simple plans
    • P. M. Gollwitzer, "Implementation intentions: Strong effects of simple plans," Amer. Psychol., vol. 54, pp. 493-503, 1999.
    • (1999) Amer. Psychol , vol.54 , pp. 493-503
    • Gollwitzer, P.M.1
  • 26
    • 84986120977 scopus 로고    scopus 로고
    • Internet apparel shopping behaviors: The influence of general innovativeness
    • Y. Ha and L. Stoel, "Internet apparel shopping behaviors: The influence of general innovativeness," Int. J. Retail Distrib. Manage., vol. 32, no. 8, pp. 377-385, 2004.
    • (2004) Int. J. Retail Distrib. Manage , vol.32 , Issue.8 , pp. 377-385
    • Ha, Y.1    Stoel, L.2
  • 27
    • 0034340397 scopus 로고    scopus 로고
    • Consumer decision making in online shopping environments: The effects of interactive decision aids
    • G. Haubl and V. Trifts, "Consumer decision making in online shopping environments: The effects of interactive decision aids," Mark. Sci. vol. 19, no. 1, pp. 4-21, 2000.
    • (2000) Mark. Sci , vol.19 , Issue.1 , pp. 4-21
    • Haubl, G.1    Trifts, V.2
  • 28
    • 0035673264 scopus 로고    scopus 로고
    • Determinants of user acceptance of digital libraries: An empirical examination of individual differences and system characteristics
    • W. Hong, J. Y. L. Thong, W. M. Wong, and K. Y. Tam, "Determinants of user acceptance of digital libraries: An empirical examination of individual differences and system characteristics," J. Manage. Inf. Syst., vol. 18, pp. 97-124, 2002.
    • (2002) J. Manage. Inf. Syst , vol.18 , pp. 97-124
    • Hong, W.1    Thong, J.Y.L.2    Wong, W.M.3    Tam, K.Y.4
  • 29
    • 0001094004 scopus 로고    scopus 로고
    • Information technology adoption across time: A cross-sectional comparison of pre-adoption and post-adoption beliefs
    • E. Karahanna, D. W. Straub, and N. L. Chervany, "Information technology adoption across time: A cross-sectional comparison of pre-adoption and post-adoption beliefs," MIS Quart., vol. 23, no. 2, pp. 183-213, 1999.
    • (1999) MIS Quart , vol.23 , Issue.2 , pp. 183-213
    • Karahanna, E.1    Straub, D.W.2    Chervany, N.L.3
  • 30
    • 20144369772 scopus 로고    scopus 로고
    • A consumer shopping channel extension model: Attitude shift toward the online store
    • J. Kim and J. Park, "A consumer shopping channel extension model: Attitude shift toward the online store," J. Fashion Mark. Manage. vol. 9, no. 1, pp. 106-121, 2005.
    • (2005) J. Fashion Mark. Manage , vol.9 , Issue.1 , pp. 106-121
    • Kim, J.1    Park, J.2
  • 32
    • 0036438511 scopus 로고    scopus 로고
    • Why do people use information technology? A critical review of the technology acceptance model
    • P. Legris, J. Ingham, and P. Collerette, "Why do people use information technology? A critical review of the technology acceptance model," Inf. Manage., vol. 40, pp. 191-204, 2003.
    • (2003) Inf. Manage , vol.40 , pp. 191-204
    • Legris, P.1    Ingham, J.2    Collerette, P.3
  • 33
    • 40749103138 scopus 로고    scopus 로고
    • Consumer online shopping attitudes and behavior: An assessment of research
    • presented at the, AMCIS, Dallas, TX, Aug. 9-11
    • N. Li and P. Zhang, "Consumer online shopping attitudes and behavior: An assessment of research," presented at the 8th Amer. Conf. Inf. Syst. (AMCIS), Dallas, TX, Aug. 9-11, 2002.
    • (2002) 8th Amer. Conf. Inf. Syst
    • Li, N.1    Zhang, P.2
  • 34
    • 0033872376 scopus 로고    scopus 로고
    • Electronic store design and consumer choice: An empirical study
    • T. P. Liang and H. J. Lai, "Electronic store design and consumer choice: An empirical study," in Proc. 33rd Hawaii Int. Conf. Syst. Sci., 2000, pp. 1-10.
    • (2000) Proc. 33rd Hawaii Int. Conf. Syst. Sci , pp. 1-10
    • Liang, T.P.1    Lai, H.J.2
  • 35
    • 11844295355 scopus 로고    scopus 로고
    • Evaluating E-commerce functionality with a focus on customer service
    • N. J. Lightner, "Evaluating E-commerce functionality with a focus on customer service," Commun. ACM, vol. 47, no. 10, pp. 88-92, 2004.
    • (2004) Commun. ACM , vol.47 , Issue.10 , pp. 88-92
    • Lightner, N.J.1
  • 36
    • 2442680882 scopus 로고    scopus 로고
    • User preference for product information in remote purchase environments
    • N. J. Lightner and C. Eastman, "User preference for product information in remote purchase environments," J. Electron. Com. Res., vol. 3, no. 3, pp. 174-186, 2002.
    • (2002) J. Electron. Com. Res , vol.3 , Issue.3 , pp. 174-186
    • Lightner, N.J.1    Eastman, C.2
  • 37
    • 10844228938 scopus 로고    scopus 로고
    • Is eCommerce boundary-less? Effects of individualism-collectivism and uncertainty avoidance on Internet shopping
    • K. H. Lim, K. Leung, C. L. Sia, and M. K. O. Lee, "Is eCommerce boundary-less? Effects of individualism-collectivism and uncertainty avoidance on Internet shopping," J. Int. Bus. Stud., vol. 35, no. 6, pp. 545-559, 2004.
    • (2004) J. Int. Bus. Stud , vol.35 , Issue.6 , pp. 545-559
    • Lim, K.H.1    Leung, K.2    Sia, C.L.3    Lee, M.K.O.4
  • 38
    • 33750378849 scopus 로고    scopus 로고
    • How do I trust you online, and if so, will i buy? An empirical study of two trust building strategies
    • K. H. Lim, C. L. Sia, M. K. O. Lee, and I. Benbasat, "How do I trust you online, and if so, will i buy? An empirical study of two trust building strategies," J. Manage. Inf. Syst., vol. 23, no. 2, pp. 233-266, 2006.
    • (2006) J. Manage. Inf. Syst , vol.23 , Issue.2 , pp. 233-266
    • Lim, K.H.1    Sia, C.L.2    Lee, M.K.O.3    Benbasat, I.4
  • 40
    • 73549114871 scopus 로고
    • Predicting user intentions: Comparing the technology acceptance model with the theory of planned behavior
    • K. Mathieson, "Predicting user intentions: Comparing the technology acceptance model with the theory of planned behavior," Inf. Syst. Res., vol. 2, no. 3, pp. 173-191, 1991.
    • (1991) Inf. Syst. Res , vol.2 , Issue.3 , pp. 173-191
    • Mathieson, K.1
  • 41
  • 42
    • 0038509015 scopus 로고    scopus 로고
    • Buying, searching, or browsing: Differentiating between online shoppers using in-store navigational clickstream
    • 2, pp
    • W. W. Moe, "Buying, searching, or browsing: Differentiating between online shoppers using in-store navigational clickstream," J. Cons. Psychol., vol. 13, no. 1, 2, pp. 29-39, 2003.
    • (2003) J. Cons. Psychol , vol.13 , Issue.1 , pp. 29-39
    • Moe, W.W.1
  • 43
    • 33751558276 scopus 로고    scopus 로고
    • An empirical two-stage choice model with varying decision rules applied to internet clickstream data
    • W. W. Moe, "An empirical two-stage choice model with varying decision rules applied to internet clickstream data," J. Mark. Res., vol. xliii, pp. 680-692, 2006.
    • (2006) J. Mark. Res , vol.43 , pp. 680-692
    • Moe, W.W.1
  • 44
    • 11144311052 scopus 로고    scopus 로고
    • Modeling online browsing and path analysis using clickstream data
    • A. Montgomery, S. Li, K. Srinivasan, and J. C. Liechty, "Modeling online browsing and path analysis using clickstream data," Mark. Sci., vol. 23, no. 4, pp. 579-597, 2004.
    • (2004) Mark. Sci , vol.23 , Issue.4 , pp. 579-597
    • Montgomery, A.1    Li, S.2    Srinivasan, K.3    Liechty, J.C.4
  • 45
    • 73449149291 scopus 로고
    • Development of an instrument to measure the perceptions of adopting an information technology innovation
    • G. C. Moore and I. Benbasat, "Development of an instrument to measure the perceptions of adopting an information technology innovation," Inf. Syst. Res., vol. 2, no. 3, pp. 192-222, 1991.
    • (1991) Inf. Syst. Res , vol.2 , Issue.3 , pp. 192-222
    • Moore, G.C.1    Benbasat, I.2
  • 46
    • 0031504888 scopus 로고    scopus 로고
    • Consumer information search revisited: Theory and empirical analysis
    • S. Moorthy, B. T. Ratchford, and D. Talukdar, "Consumer information search revisited: Theory and empirical analysis," J. Cons. Res., vol. 23, pp. 263-277, 1997.
    • (1997) J. Cons. Res , vol.23 , pp. 263-277
    • Moorthy, S.1    Ratchford, B.T.2    Talukdar, D.3
  • 47
    • 0034346262 scopus 로고    scopus 로고
    • Age differences in technology adoption decisions: Implications for a changing workforce
    • M. G. Morris and V. Venkatesh, "Age differences in technology adoption decisions: Implications for a changing workforce," Pers. Psychol. vol. 53, pp. 375-403, 2000.
    • (2000) Pers. Psychol , vol.53 , pp. 375-403
    • Morris, M.G.1    Venkatesh, V.2
  • 48
    • 59649099392 scopus 로고    scopus 로고
    • Principles of software project management, session 5 Online. Available: http://www.columbia.edu/~jm2217/, December 11
    • J. Musser. (2006, December 11). Q7503: Principles of software project management, session 5 Online. Available: http://www.columbia.edu/~jm2217/
    • (2006) J. Musser
  • 49
    • 0038120970 scopus 로고    scopus 로고
    • The influence of goal-directed and experiential activities on online flow experiences
    • 2, pp
    • T. P. Novak, D. L. Hoffman, and A. Duhachek, "The influence of goal-directed and experiential activities on online flow experiences," J. Cons. Psychol., vol. 13, no. 1, 2, pp. 3-16, 2003.
    • (2003) J. Cons. Psychol , vol.13 , Issue.1 , pp. 3-16
    • Novak, T.P.1    Hoffman, D.L.2    Duhachek, A.3
  • 51
    • 59649130420 scopus 로고    scopus 로고
    • Office Online, December 11, Online, Available
    • Office Online. (2006, December 11). Creating Task Dependencies in Your Project [Online]. Available: http://office.microsoft.com/assistance/ preview.aspx?assetid=HA010211721033&mode=print
    • (2006) Creating Task Dependencies in Your Project
  • 52
    • 0002106437 scopus 로고
    • Cognitive, affective, and attribute bases of the satisfaction response
    • R. L. Oliver, "Cognitive, affective, and attribute bases of the satisfaction response," J. Cons. Res., vol. 20, pp. 418-430, 1993.
    • (1993) J. Cons. Res , vol.20 , pp. 418-430
    • Oliver, R.L.1
  • 53
    • 33749347189 scopus 로고    scopus 로고
    • Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior
    • P. A. Pavlou and M. Fygenson, "Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior," MIS Quart., vol. 30, no. 1, pp. 115-143, 2006.
    • (2006) MIS Quart , vol.30 , Issue.1 , pp. 115-143
    • Pavlou, P.A.1    Fygenson, M.2
  • 54
    • 0002386637 scopus 로고    scopus 로고
    • Predicting general it use: Applying TAM to the Arabic world
    • G. Rose and D. W. Straub, "Predicting general it use: Applying TAM to the Arabic world," J. Global Inf. Manage., vol. 6, no. 3, pp. 39-46, 1998.
    • (1998) J. Global Inf. Manage , vol.6 , Issue.3 , pp. 39-46
    • Rose, G.1    Straub, D.W.2
  • 57
    • 59649093701 scopus 로고    scopus 로고
    • Analysis of clothing websites for young customer retention based on a model of customer relationship management via the Internet,
    • Ph.D. dissertation, Virginia Polytech. Inst. State Univ, Blacksburg, VA, unpublished
    • Y. K. Seock, "Analysis of clothing websites for young customer retention based on a model of customer relationship management via the Internet," Ph.D. dissertation, Virginia Polytech. Inst. State Univ., Blacksburg, VA, 2003, unpublished.
    • (2003)
    • Seock, Y.K.1
  • 58
    • 84936823564 scopus 로고
    • The theory of reasoned action: A meta-analysis of past research with recommendations for modifications and future research
    • B. H. Sheppard, J. Hartwick, and P. R. Warshaw, "The theory of reasoned action: A meta-analysis of past research with recommendations for modifications and future research," J. Cons. Res., vol. 15, no. 3, pp. 325-343, 1988.
    • (1988) J. Cons. Res , vol.15 , Issue.3 , pp. 325-343
    • Sheppard, B.H.1    Hartwick, J.2    Warshaw, P.R.3
  • 59
    • 0038393522 scopus 로고    scopus 로고
    • An online prepurchase intentions model: The role of intention to search
    • S. Shim, M. A. Eastlick, S. L. Lotz, and P. Washington, "An online prepurchase intentions model: The role of intention to search," J. Retail., vol. 77, pp. 397-416, 2001.
    • (2001) J. Retail , vol.77 , pp. 397-416
    • Shim, S.1    Eastlick, M.A.2    Lotz, S.L.3    Washington, P.4
  • 60
    • 4344702832 scopus 로고    scopus 로고
    • Modeling purchase behavior at an E-commerce Web site: A task completion approach
    • C. Sismeiro and R. E. Bucklin, "Modeling purchase behavior at an E-commerce Web site: A task completion approach," J. Mark. Res., vol. 41, pp. 306-323, 2004.
    • (2004) J. Mark. Res , vol.41 , pp. 306-323
    • Sismeiro, C.1    Bucklin, R.E.2
  • 62
    • 59649111046 scopus 로고
    • A process model and system for supporting collaborative work
    • K. S. Sunil, K. R. Abbott, and D. R. McCarthy, "A process model and system for supporting collaborative work," Proc. Org. Comput. Syst. pp. 213-224, 1991.
    • (1991) Proc. Org. Comput. Syst , pp. 213-224
    • Sunil, K.S.1    Abbott, K.R.2    McCarthy, D.R.3
  • 63
    • 0037783326 scopus 로고    scopus 로고
    • The impact of recommendation agents on consumer evaluation and choice: The moderating role of category risk, product
    • V. Swaminathan, "The impact of recommendation agents on consumer evaluation and choice: The moderating role of category risk, product," J. Cons. Psychol., vol. 13, no. 2, pp. 93-101, 2003.
    • (2003) J. Cons. Psychol , vol.13 , Issue.2 , pp. 93-101
    • Swaminathan, V.1
  • 64
    • 73549120882 scopus 로고
    • Understanding information technology usage: A test of competing models
    • S. Taylor and P. A. Todd, "Understanding information technology usage: A test of competing models," Inf. Syst. Res., vol. 6, no. 2, pp. 144-176, 1995.
    • (1995) Inf. Syst. Res , vol.6 , Issue.2 , pp. 144-176
    • Taylor, S.1    Todd, P.A.2
  • 65
    • 0040036582 scopus 로고    scopus 로고
    • Easier-to-use sites would help E-tailers close more sales,
    • June 12, p
    • B. Tedeschi, "Easier-to-use sites would help E-tailers close more sales," New York Times, June 12, p. C14, 2000.
    • (2000) New York Times
    • Tedeschi, B.1
  • 66
    • 38749129220 scopus 로고
    • Personal computing: Toward a conceptual model of utilization
    • R. L. Thompson, C. A. Higgins, and J. M. Howell, "Personal computing: Toward a conceptual model of utilization," MIS Quart., vol. 15, no. 1, pp. 125-142, 1991.
    • (1991) MIS Quart , vol.15 , Issue.1 , pp. 125-142
    • Thompson, R.L.1    Higgins, C.A.2    Howell, J.M.3
  • 68
    • 1542382496 scopus 로고    scopus 로고
    • User acceptance of information technology: Toward a unified view
    • V. Venkatesh, M. G. Morris, G. B. Davis, and F. D. Davis, "User acceptance of information technology: Toward a unified view," MIS Quart., vol. 27, no. 3, pp. 425-478, 2003.
    • (2003) MIS Quart , vol.27 , Issue.3 , pp. 425-478
    • Venkatesh, V.1    Morris, M.G.2    Davis, G.B.3    Davis, F.D.4
  • 69
    • 33846232867 scopus 로고    scopus 로고
    • Trust in and adoption of online recommendation
    • W. Wang and I. Benbasat, "Trust in and adoption of online recommendation," J. Assoc. Inf. Syst., vol. 6, no. 3, pp. 72-101, 2005.
    • (2005) J. Assoc. Inf. Syst , vol.6 , Issue.3 , pp. 72-101
    • Wang, W.1    Benbasat, I.2
  • 70
    • 30744452505 scopus 로고    scopus 로고
    • Designing consumer interfaces for experiential tasks: An empirical investigation
    • J. D. Wells, W. L. Fuerst, and J. W. Palmer, "Designing consumer interfaces for experiential tasks: An empirical investigation," Eur. J. Inf. Syst., vol. 14, pp. 273-287, 2005.
    • (2005) Eur. J. Inf. Syst , vol.14 , pp. 273-287
    • Wells, J.D.1    Fuerst, W.L.2    Palmer, J.W.3
  • 71
    • 59649105878 scopus 로고    scopus 로고
    • W. L. Wilkie, Consumer Behavior. New York: Wiley, 1986, pp. 497-543.
    • W. L. Wilkie, Consumer Behavior. New York: Wiley, 1986, pp. 497-543.
  • 72
    • 0035609163 scopus 로고    scopus 로고
    • Shopping online for freedom control and fun
    • M. F. Wolfinbarger and M. C. Gilly, "Shopping online for freedom control and fun," Calif. Manage. Rev., vol. 43, no. 2, pp. 34-55, 2001.
    • (2001) Calif. Manage. Rev , vol.43 , Issue.2 , pp. 34-55
    • Wolfinbarger, M.F.1    Gilly, M.C.2
  • 73
    • 0009937734 scopus 로고    scopus 로고
    • Web-based sales: Defining the cognitive buyer
    • P. Zellweger, "Web-based sales: Defining the cognitive buyer," Electron. Mark., vol. 7, no. 3, pp. 7-16, 1997.
    • (1997) Electron. Mark , vol.7 , Issue.3 , pp. 7-16
    • Zellweger, P.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.