Using the elaboration likelihood model to guide customer service-based segmentation

International Journal of Physical Distribution & Logistics Management

Volumn 27, Issue 9-10, 1997, Pages 600-615

  Eckert, James A ^a   Goldsby, Thomas J ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986161474     PISSN: 09600035     EISSN: None     Source Type: Journal    
DOI: 10.1108/09600039710188657     Document Type: Article

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