A comparison of the behavior of different customer clusters towards Internet bookstores

Information and Management

Volumn 43, Issue 8, 2006, Pages 986-1001

  Wu, Shwu Ing ^a  

^a NATIONAL CHIN YI UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

Attitude; Behavioral intention; Perceived behavioral control; Subjective norm; Theory of planned behavior (TPB)

Indexed keywords

DATA ACQUISITION; INFORMATION ANALYSIS; INTERNET; PURCHASING;

ATTITUDE; BEHAVIORAL INTENTION; PERCEIVED BEHAVIORAL CONTROL; SUBJECTIVE NORM; THEORY OF PLANNED BEHAVIOR (TPB);

ELECTRONIC PUBLISHING;

EID: 33845569526     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2006.09.002     Document Type: Article

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