The digitalisation of market relationships in the airline business: The impact and prospects of e-business

Journal of Air Transport Management

Volumn 8, Issue 2, 2002, Pages 115-120

  Jarach, David ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

Airline marketing; Customer relationship management; E business; E commerce; Internet marketing

Indexed keywords

AIRLINE INDUSTRY; E-COMMERCE; INTERNET; MARKETING; TRANSPORTATION ECONOMICS;

EID: 0036189782     PISSN: 09696997     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-6997(01)00039-4     Document Type: Article

References (9)

1. Co-opetition
2. The evolution of airport management practices: Towards a multi-point, multi-service, marketing driven firm
3. Dalla concorrenza all'ipercompetizione, dall'evoluzione alla coevoluzione
4. I quattro fondamenti dell'economia digitale