The impact of brand sponsorship of music festivals

Marketing Intelligence and Planning

Volumn 26, Issue 7, 2008, Pages 781-792

  Rowley, Jennifer ^a   Williams, Catrin ^b  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^b BANGOR UNIVERSITY   (United Kingdom)

Author keywords

Arts; Brand awareness; Festivals; Marketing strategy; Sponsorship

Indexed keywords

EID: 55649123706     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500810916717     Document Type: Article

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