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Volumn 15, Issue 2, 2007, Pages 97-107

Branding of Prescription Medicines to Australian Consumers

Author keywords

Brand; Direct to consumer advertising; Disease awareness campaigns; Pharmaceutical; Prescription medicines

Indexed keywords


EID: 55049108145     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(07)70046-0     Document Type: Article
Times cited : (12)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.