For the drugs we need

Journal of Consumer Marketing

Volumn 22, Issue 7, 2005, Pages 365-368

  Jack Rotfeld, Herbert ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Brand names; Drugs; Pharmaceuticals industry

Indexed keywords

EID: 28844497310     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510631093     Document Type: Article

References (10)

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