Brand medicine: Use and future potential of branding in pharmaceutical markets

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 2, Issue 1, 2001, Pages 33-49

  Blackett, Tom ^a   Harrison, Tom ^a  

^a Group Deputy Chairman   (United Kingdom)

Author keywords

branding; pharmaceuticals

Indexed keywords

EID: 84990394440     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040053     Document Type: Article

References (5)

1. ‘Interbrand/Citibank League table’, Business Week (2001) 6 August pp. 60–64.
2. ‘Interbrand/Citibank League table’, Business Week (2001) 6 August pp. 60–64.
3. de Chernatony L. (2000) Brand Vision to Brand Evaluation. Butterworth and Heinemann.
4. Guideline research group.
5. Waikley S. OTC Business News (2000) 12 September.