The ‘Industry’ Perspective on GP Prescribing — How Good is it?

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 1, Issue 1, 2000, Pages 20-32

  Stern, Philip ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

GP prescribing behaviour; perception and reality; pharmaceutical market researchers

Indexed keywords

EID: 84990323804     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040003     Document Type: Article

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