The role of company image as brand equity

Corporate Communications: An International Journal

Volumn 9, Issue 2, 2004, Pages 159-167

  Ross Wooldridge, Barbara ^a   Brown, Mark P ^b   Minsky, Barbara D ^c  

^a UNIVERSITY OF TAMPA   (United States)

^b BRADLEY UNIVERSITY   (United States)

^c TROY UNIVERSITY   (United States)

Author keywords

Benefit; Brand equity; Marketing; Markets

Indexed keywords

EID: 84986106021     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280410534357     Document Type: Review

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