Beyond sophistication: dimensions of advertising literacy

International Journal of Advertising

Volumn 17, Issue 4, 1998, Pages 467-482

  O'Donohoe, Stephanie ^a   Tynan, Caroline ^b  

^a UNIVERSITY OF EDINBURGH   (United Kingdom)

^b NOTTINGHAM TRENT UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038888816     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104733     Document Type: Article

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