Examining "peer-to-peer" (P2P) systems as consumer-to-consumer (C2C) exchange

European Journal of Marketing

Volumn 42, Issue 11-12, 2008, Pages 1179-1202

  Plouffe, Christopher R ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Buyer seller relationships; Consumers; Exchange; Internet; Marketing; Resource sharing

Indexed keywords

EID: 54849404084     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810903637     Document Type: Article

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