Customer referral management: The implications of social networks

Service Industries Journal

Volumn 28, Issue 5, 2008, Pages 669-683

  Law, Monica ^a  

^a HONG KONG SHUE YAN UNIVERSITY   (Hong Kong)

Author keywords

Referral and insurance; Shared values; Tie strength; Trust

Indexed keywords

MARKETING; SERVICE SECTOR; SOCIAL NETWORK;

EID: 52349123555     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060801988209     Document Type: Article

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