Bundling of information goods: a value driver for new mobile TV services

International Journal of Revenue Management

Volumn 1, Issue 1, 2007, Pages 45-64

  Rautio, Tarja ^a   Anttila, Mai ^b   Tuominen, Matti ^b  

^a Digita   (Finland)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

conjoint analysis; information goods; mobile TV; price bundling; revenue management; segmentation; value based pricing

Indexed keywords

EID: 52149124918     PISSN: 14747332     EISSN: 17418186     Source Type: Journal    
DOI: 10.1504/IJRM.2007.011193     Document Type: Article

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