Factors affecting Mexican college students' purchase intention toward a US apparel brand

Journal of Fashion Marketing and Management

Volumn 12, Issue 3, 2008, Pages 294-307

  Lee, Min Young ^a   Kim, Youn Kyung ^b   Pelton, Lou ^c   Knight, Dee ^c   Forney, Judith ^c  

^a UNIVERSITY OF KENTUCKY   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

^c UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Brand awareness; Buying behaviour; Customer orientation; Mexico; Perception; Students

Indexed keywords

APPAREL FABRIC; BRANDING; BUYING; CONSUMER RESEARCH; MERCHANDIZING;

EID: 48249100890     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020810889263     Document Type: Article

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