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Volumn 32, Issue 2, 1998, Pages 227-250

Enhancing consumer choice: Are we making appropriate recommendations?

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0032360096     PISSN: 00220078     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-6606.1998.tb00408.x     Document Type: Article
Times cited : (28)

References (4)
  • 1
    • 0002344590 scopus 로고
    • The effects of frequency knowledge on consumer decision making
    • Alba, J. W. and H. Marmorstein (1987), "The Effects of Frequency Knowledge on Consumer Decision Making," Journal of Consumer Research, 14: 14-25.
    • (1987) Journal of Consumer Research , vol.14 , pp. 14-25
    • Alba, J.W.1    Marmorstein, H.2
  • 2
    • 0000368475 scopus 로고
    • Qualitative response models: A survey
    • Amemiya, T. (1981), "Qualitative Response Models: A Survey," Journal of Economic Literature, 19: 1483-1536.
    • (1981) Journal of Economic Literature , vol.19 , pp. 1483-1536
    • Amemiya, T.1
  • 3
    • 0000027897 scopus 로고
    • A new class of market share models
    • Batsell, R. R. and J. C. Polking (1985), "A New Class of Market Share Models," Marketing Science, 4: 177-198.
    • (1985) Marketing Science , vol.4 , pp. 177-198
    • Batsell, R.R.1    Polking, J.C.2
  • 4
    • 0003287365 scopus 로고
    • Descriptive, normative, and prescriptive interactions in decision making
    • D. E. Bell, H. Raiffa, and A. Tversky (eds.), New York: Cambridge University Press
    • Bell, D. E., H. Raiffa, and A. Tversky (1988), "Descriptive, Normative, and Prescriptive Interactions in Decision Making," in Decision Making: Descriptive, Normative, and Prescriptive Interactions, D. E. Bell, H. Raiffa, and A. Tversky (eds.), New York: Cambridge University Press: 9-30.
    • (1988) Decision Making: Descriptive, Normative, and Prescriptive Interactions , pp. 9-30
    • Bell, D.E.1    Raiffa, H.2    Tversky, A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.