Hits and misses: Herd behavior and online product popularity

Marketing Letters

Volumn 7, Issue 4, 1996, Pages 297-305

  Hanson, Ward A ^a   Putler, Daniel S ^b  

^a STANFORD UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Consumer choice heuristics; Data integrity; Online marketing

Indexed keywords

EID: 0347119360     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/BF00435537     Document Type: Article

References (9)

1. Banerjee, Abhijit V. (1992). "A Simple Model of Herd Behavior." Quarterly Journal of Economics 107, (August), 797-817.
2. Bikhchandani, Sushil, David Hirshleifer, and Ivo Welch. (1992). "A Theory of Fads, Fashion, Custom, and Cultural Change as Informational Cascades." Journal of Political Economy 100, 992-1026.
3. Burke, Raymond R., Bari A. Harlam, Barbara E. Kahn, and Leonard Lodish. (1992). "Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments." Journal of Consumer Research 19 (June), 71-82.
4. Dawar, N., and P. Parker. (1994). "Marketing Universals: Consumers Use of Brand-Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality." Journal of Marketing 58 (April), 81-95.
5. "Did Dirty Tricks Create a Best-Seller?" (1995). Business Week, Aug. 7, pp. 22-24.
6. Hauser, John R., Glen L. Urban, and Bruce D. Weinberg. (1993). "How Consumers Allocate Their Time When Searching for Information." Journal of Marketing Research 30 (November), 452-466.
7. Hoffman, Donna L., and Thomas Novak. (1996). "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations." Journal of Marketing 60:3 (July), 50-68.
8. Nagle, Thomas T., and Reed Holden. (1995). The Strategy and Tactics of Pricing (2nd ed.). Englewood Cliffs, NJ: Prentice-Hall.
9. Orlean, Andre. (1995). "Bayesian Interactions and Collective Dynamics of Opinion: Herd Behavior and Mimetic Contagion." Journal of Economic Behavior and Organization 28, 257-274.