Looking at me, looking at you: Qualitative research and the politics of knowledge representations in advertising and academia

Qualitative Market Research: An International Journal

Volumn 4, Issue 1, 2001, Pages 42-51

  Hackley, Chris ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

Advertising; Market research; Marketing research; Qualitative techniques

Indexed keywords

EID: 84986129418     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750110364569     Document Type: Review

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