Salient effects of publicity in advertised brand recall and recognition: The list-strength paradigm

Journal of Advertising

Volumn 37, Issue 1, 2008, Pages 45-57

  Jin, Hyun Seung ^a   Suh, Jaebeom ^a   Todd Donavan, D ^b  

^a KANSAS STATE UNIVERSITY   (United States)

^b Department of Ecosystem Science and Sustainability

Author keywords

[No Author keywords available]

Indexed keywords

EID: 42349108710     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370104     Document Type: Article

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