Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation

Journal of Business Research

Volumn 41, Issue 3, 1998, Pages 223-229

  Morrison, Pamela D ^a   Roberts, John H ^b  

^a UNIVERSITY OF SYDNEY   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000980830     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00065-9     Document Type: Article

References (25)

1. Bauer, Raymond A.: Consumer Behavior as Risk Taking, in Dynamic Marketing for a Changing World: Proceedings of the 43rd National Conference, R. S. Hancock, ed., American Marketing Association, Chicago, IL. ( June 1960), pp. 389-398.
2. Bridges Sheri A Schema Unification Model of Brand Extensions. 1992;Marketing Science Institute, Cambridge, MA. Working Paper No. 92-123.
3. Calder Bobby J., Phillips Lynn W., Tybout Alice M. Designing Research for Application. Journal of Consumer Research. 8(2):1981;197-207.
4. Dolan Robert J., Mathews John M. Maximizing the Utility of Customer Product Testing. Beta Test Design and Management Journal of Product Innovation Management. 10:1993;318-330.
5. Fishbein Martin Attitude and Prediction of Behavior. Fishbein M. Readings in Attitude Theory and Measurement. 1967;477-492 John Wiley, New York.
6. Gensch Dennis H. A Two Stage Disaggregate Attribute Choice Model. Marketing Science. 6(3):1987;223-239.
7. Hauser John H. Consumer Research to Focus R&D Projects. Journal of Innovation Management. 1(2):1984;70-84. January.
8. Horowitz Joel L., Louviere Jordan J. What Is the Role of Consideration Sets in Choice Modeling? International Journal of Research in Marketing. 12:1995;39-54. May.
9. Keeney Ralph L., Raiffa Howard Decision Making with Multiple Objectives. Preferences and Value Tradeoffs:1979;John Wiley and Sons, New York.
10. Lancaster Kelvin A New Approach to Consumer Theory. Journal of Political Economy. 74(2):1966;132-157.
11. Lawrence K. D., Lawton William H. Applications of Diffusion Models. Some Empirical Results Wind Yoram, Mahajan Vijay, Cardozo Richard C. New Product Forecasting. 1981;Lexington Books, Lexington, MA.
12. Mahajan Vijay, Muller Eitan, Bass Frank M. New Product Models in Marketing. A Review and Directions for Research Journal of Marketing. 54:1990;1-26. January.
13. Mahajan Vijay, Wind Yoram Innovation Diffusion Models of New Product Acceptance. A Reexamination Mahajan Vijay, Wind Yoram Innovation Diffusion Models of New Product Acceptance. 1986;Ballinger Publishing, Cambridge, MA.
14. Morrison, Pamela D.: A Framework for Studying the Adoption of Technological Innovations by Organizations and the Role of Leading Edge Users, Unpublished Ph.D. thesis, Australian Graduate School of Management, UNSW, Sydney. 1995.
15. Norusis, Marija J. (ed.): SPSS for Windows: Professional Statistics, Release 6.1.3, SPSS Inc., Chicago, IL. December 1995.
16. Roberts, John H.: A Multiattribute Utility Diffusion Model - Theory and Application to the Pre-Launch Forecasting of Automobiles, Unpublished Ph.D. thesis, Sloan School of Management, MIT, Cambridge, MA. 1983.
17. Roberts John H., Lattin James M. Development and Testing of a Model of Consideration Set Composition. Journal of Marketing Research. 28:1991;429-440. November.
18. Roberts John H., Lilien Gary L. Explanatory and Predictive Models of Consumer Behavior. Eliashberg J., Lilien G. L. Handbook in Operations Research and Marketing vol. 5. 1993;27-82 North-Holland, Amsterdam.
19. Roberts John H., Urban Glen L. Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice. Management Science. 34(2):1988;167-185. February.
20. Rogers Everett M. Diffusion of Innovations. 4:1995;The Free Press, New York.
21. Sujan Mita, Bettman James R. The Effect of Brand Positioning Strategies on Consumers' Brand and Category Perceptions. Some Insights from Schema Research Journal of Marketing Research. 26:1989;454-467. November.
22. Urban Glen L., Hauser John R. Design and Marketing of New Products. 2:1993;Prentice Hall, Englewood Cliffs, NJ.
23. Urban Glen L., Hulland John S., Weinberg Bruce D. Premarket Forecasting for New Consumer Durable Goods. Modeling Categorization, Elimination and Consideration Criteria Journal of Marketing. 57:1993;47-63. April.
24. Urban Glen L., Weinberg Bruce D., Hauser John R. Premarket Forecasting of Really New Products. Journal of Marketing. 60:1996;47-60. January.
25. von Hippel Eric Lead Users. A Source of Novel Product Concepts Management Science. 32(7):1986;791-805.