Service intensiveness and brand extension evaluations

Journal of Service Research

Volumn 6, Issue 3, 2004, Pages 243-255

  Lei, Jing ^a   Pruppers, Roger ^a   Ouwersloot, Hans ^a   Lemmink, Jos ^a  

^a MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Brand extension; Perceived similarity; Reciprocal effect; Service intensiveness

Indexed keywords

EID: 40249092412     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670503259381     Document Type: Article

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