Television Commercials and Food Orientations among Teenagers in Puerto Rico

Hispanic Journal of Behavioral Sciences

Volumn 11, Issue 2, 1989, Pages 168-177

  Del Toro, Wanda ^a,b,c   Greenberg, Bradley S ^a,b,c  

^a Danny Velez & Del Toro Strategy Consultants Inc ^*  (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84965861871     PISSN: 07399863     EISSN: 15526364     Source Type: Journal    
DOI: 10.1177/07399863890112006     Document Type: Article

References (9)

1. Atkin, C. (1980). Effects of television advertising on children. In E. Palmer & A. Dorr (Eds.), Children and the faces of television (pp. 287-303). New York: Academic Press.
2. Gussow, J. (1972, Spring). Counternutritional messages of TV ads aimed at children. Journal of Nutrition Education, 4, 48-52.
3. Kaufman, L. (1980). Prime-time nutrition. Journal of Communication, 30, 37-46.
4. Kreutler, P. A. (1980). Nutrition in perspective. Englewood Cliffs, NJ: Prentice-Hall.
5. Liebert, R. M., Sprafkin, J. N., & Davidson, E. S. (1982). The early window: Effects of television on children and youth (2nd ed.). New York: Pergamon.
6. National Puerto Rican Coalition. (1985). Puerto Ricans in the mid 80s: An American challenge. Alexandria, VA: Auithor.
7. Wagner, J. (1985a, August 28). Cable TV ads offer segmented markets. Caribbean Business, pp. 60-61.
8. Wagner, J. (1985b, October 18). From blind rivalry to collegiality, advertising learns about self, media. Caribbean Business, pp. 35-36.
9. Wagner, J. (1985c, October 30). Bynum talks to SME about coming marketing changes. Caribbean Business, pp. 48-49.