The Influence of Family Communication Patterns on Parental Reactions toward Advertising: A Cross-National Examination

Journal of Advertising

Volumn 27, Issue 4, 1998, Pages 71-85

  Rose, Gregory M ^a   Bush, Victoria D ^a   Kahle, Lynn ^b  

^a UNIVERSITY OF MISSISSIPPI   (United States)

^b UNIVERSITY OF OREGON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002346152     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1998.10673570     Document Type: Article

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