Perception of children's influence on family decision processes

Journal of Consumer Marketing

Volumn 4, Issue 1, 1987, Pages 25-38

  Swinyard, William R ^a   Sim, Cheng Peng ^b  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0009373423     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb008186     Document Type: Review

References (25)

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