Impact of TV Commercials on Saudi Children's Purchase Behaviour

Marketing Intelligence & Planning

Volumn 11, Issue 2, 1993, Pages 37-43

  Yavas, Ugur ^a   Abdul Gader, Abdulla ^b  

^a EAST TENNESSEE STATE UNIVERSITY   (United States)

^b KING FAHD UNIVERSITY OF PETROLEUM AND MINERALS   (Saudi Arabia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 28244438945     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509310027837     Document Type: Article

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