Word-of-mouth marketing: Beyond pester power

Young Consumers

Volumn 3, Issue 3, 2002, Pages 3-11

  Procter, Joanne ^a   Richards, Martyn ^a  

^a NONE

Author keywords

Marketing; philosophy

Indexed keywords

EID: 84993082402     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610210813484     Document Type: Article

References (17)

1. Barratt, S. (2001) Viral ads can extend brand reach. Revolution, 14 November.
2. BBC News Online (1998a) Are you a victim of pester power? Thursday, 19 November.
3. BBC Talking Point (1998b) Do your kids have pester power? Your reaction. 19 November.
4. Beck, U. (1992) Risk Society. London: Sage.
5. Cafferky, M.E. (1997) The twelve irrefutable marketing principles. Network 97, June.
6. Dawkins, R. (1976) The Selfish Gene. Oxford: Oxford University Press.
7. Gladwell, M. (1997) The coolhunt: who decides what's cool? Certain kids in certain places – and only the coolhunters know who they are. The New Yorker, 17 March.
8. Gladwell, M. (2001) The Tipping Point: How Little Things Can Make a Big Difference. London: Little, Brown & Co.
9. Pilgrim, L. & Lawrence, D. (2001) Pester power is a destructive concept. International Journal of Advertising & Marketing to Children, March/April, pp. 11–21.
10. Rosen, M. (2000) Have they lost the plot over Harry Potter? The Socialist Worker, 8 July.
11. Rosenbaum, M. (1993) Marketing to Schools. Guardian, 29 June.
12. Silverman, G. (1997) How and why to research word of mouth. Quick's Marketing Research Review, December.
13. Silverman, G. (2001) The Secrets of Word-of-Mouth Marketing:How to Trigger Exponential Sales Through Runaway Word of Mouth. New York: Amacom.
14. Strogatz, S. & Watts, D. (1998) See www.cornellmagazine. cornell.edu/Archive/JulyAugust98.
15. The Reaper (2002) Sacred cows: reputations reassessed - The Reaper reads his charge sheet on everyone's favourite prison buddy movie. Uncut, February.
16. Wertheimer, L. (1997) National Public Radio, 20 March.
17. Willmott, D. (1999) The joys of viral marketing. PC Magazine, 21 July.