Visualization method for customer targeting using customer map

Expert Systems with Applications

Volumn 28, Issue 4, 2005, Pages 763-772

  Woo, Ji Young ^a   Bae, Sung Min ^b   Park, Sang Chan ^a  

^a Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

^b Hanbat National University   (South Korea)

Author keywords

Credit card industry; Customer map; Customer targeting; Visualization

Indexed keywords

CUSTOMER SATISFACTION; DATA ACQUISITION; DATA MINING; DATA REDUCTION; DECISION MAKING; STRATEGIC PLANNING; VISUALIZATION;

CREDIT CARD INDUSTRY; CUSTOMER MAP; CUSTOMER TARGETING; DATA SOURCES;

MAPS;

EID: 17844395462     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2004.12.041     Document Type: Article

References (17)

1. M. Bloch, and Y. Pigneur The extended enterprise: A descriptive framework: Some enabling technologies and case studies in the Lotus Notes Environment Strategic Information Systems 1999
2. R.G. Drozdenko, and P.D. Drake Optimal database marketing: Strategy, development, and data mining 2002 Sage London
3. M. Greenberg, and S.S. McDonald Successful needs/benefit segmentation: A user guide Journal of Consumer Marketing 6 3 1989 29 36
4. R.I. Haley Benefit segmentation: A decision-oriented research tool Journal of Marketing 32 July 1968 30 35
5. K.S. Hwang, T.S. Jung, and E.H. Suh An LTV model and customer segmentation based on customer value: A case study on the wireless telecommunication industry Expert Systems with Application 26 2 2004 181 188
6. J.J. Jonker, N. Piersma, and D.V. Poel Joint optimization of customer segmentation and marketing policy to maximize long term profitability Expert Systems with Applications 27 2 2004 159 168
7. U. Kaymak Fuzzy target selection using RFM variables IFSA World Congress and 20th NAFIPS International Conference Joint 9th 2 2001 1038 1044
8. Y.S. Kim, and W.N. Street An intelligent system for customer targeting: A data mining approach Decision Support Systems 37 2 2004 215 228
9. T. Kohonen, and G. Deboeck Visual exploration in finance with self-organizing maps 1998 Springer Berlin
10. V.W. Mitchell How to identify psychographic segments Marketing Intelligence and Planning 12 7 1994 4 10
11. F.J. Mulhern Customer profitability and diagnosing a customer portfolio. Kellogg on integrated marketing 2003 Wiley New York
12. C.H. Park, and Y.G. Kim A framework of dynamic CRM: Linking marketing with information strategy Business Process Management Journal 9 5 2003 652 671
13. J.W. Peltier, and J.A. Schribrowsky The use of need-based segmentation for developing segment-specific direct marketing strategies Journal of Direct Marketing 11 4 1997 53 62
14. C.Y. Tasi, and C.C. Chiu A purchase-based market segmentation methodology Expert Systems with Application 27 2 2004 265 276
15. T. Teal Service comes first: An interview with USAA's Robert F. McDermott Harvard Business Review 1991
16. A. Weinstein Market segmentation revised edition 1994 Probus Publishing Company Chicago, IL
17. C. Westphal, and T. Blaxton Data mining solution 1998 Wiley New York