Seeing through the heart's eye: The interference of system 1 in system 2

Marketing Science

Volumn 26, Issue 5, 2007, Pages 666-678

  Mishra, Himanshu ^a   Mishra, Arul ^a   Nayakankuppam, Dhananjay ^b  

^a UNIVERSITY OF UTAH   (United States)

^b UNIVERSITY OF IOWA   (United States)

Author keywords

Affect; Affect and cognition; Behavioral decision theory; Choice; Dual process models; Information integration; Irrationality; Misattribution; Stimulus induced affect; System 1 and system 2; Two part tariff

Indexed keywords

EID: 38549094108     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0278     Document Type: Article

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