Are consumers rational? Experimental evidence?

Marketing Science

Volumn 25, Issue 1, 2006, Pages 1-7

  Shugan, Steven M ^a,b  

^a UNIVERSITY OF FLORIDA   (United States)

^b Russell Berrie Foundation   (New Zealand)

Author keywords

Bounded rationality; Consumer behavior; Consumption; Econometrics; Experiments; Predicted choice

Indexed keywords

EID: 33644676916     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0196     Document Type: Review

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