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Volumn 28, Issue 1, 2004, Pages 85-106

Induced over-benefiting and under-benefiting on the web: Inequity effects on feelings and motivations with implications for consumption behavior

Author keywords

Equity interactions; Expectations; Positive negative inequity; Purchase intentions; Satisfaction; Technical competence

Indexed keywords


EID: 3843088568     PISSN: 01467239     EISSN: None     Source Type: Journal    
DOI: 10.1023/B:MOEM.0000027279.32022.d0     Document Type: Article
Times cited : (13)

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