Digital redemption of coupons: Satisfying and dissatisfying effects of promotion codes

Journal of Product & Brand Management

Volumn 12, Issue 2, 2003, Pages 121-134

  Oliver, Richard L ^a   Shor, Mikhael ^a  

^a VANDERBILT UNIVERSITY   (United States)

Author keywords

Electronic commerce; Market segmentation; Online transaction processing; Pricing; Promotional coupons

Indexed keywords

EID: 84986132544     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420310469805     Document Type: Article

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