The role of market orientation in managing crisis during the post-crisis phase

Journal of Travel and Tourism Marketing

Volumn 23, Issue 2-4, 2007, Pages 59-71

  Martin Consuegra, David ^a   Esteban, Agueda ^a   Molina, Arturo ^a  

^a UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

Author keywords

Antecedents; Market orientation; Marketing strategy; Post crisis

Indexed keywords

EID: 38349186663     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v23n02_05     Document Type: Article

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