Market Orientation and Organizational Performance: Is Innovation a Missing Link?

Journal of Marketing

Volumn 62, Issue 4, 1998, Pages 30-45

  Han, Jin K ^a   Kim, Namwoon ^a   Srivastava, Rajendra K ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85108006102     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1177/002224299806200403     Document Type: Article

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