The Internet: New international marketing issues

Management Research News

Volumn 25, Issue 12, 2002, Pages 54-67

  Eid, Riyad ^a   Trueman, Myfanwy ^a  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

International marketing; Internet; Marketing mix; Marketing paradigm

Indexed keywords

EID: 84879632390     PISSN: 01409174     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409170210783278     Document Type: Article

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