Critical success factors for international fashion retailers entering foreign markets

Fibres and Textiles in Eastern Europe

Volumn 15, Issue 4, 2007, Pages 13-17

  Završnik, Bruno ^a  

^a UNIVERSITY OF MARIBOR   (Slovenia)

Author keywords

Entry marketing strategy; Fashion; Fashion marketing; International fashion; Retail brand; Retailer; Retailing

Indexed keywords

SALES;

ENTRY MARKETING STRATEGY; FASHION; FASHION MARKETING; FOREIGN MARKETS; INTERNATIONAL FASHION; INTERNATIONALISATION; MARKETING STRATEGY; RETAIL BRAND; RETAILER; RETAILING;

RETAIL STORES;

FASHION; GLOBALIZATION; INTERNATIONAL TRADE; MARKET; MARKETING; RETAILING;

EID: 38349027449     PISSN: 12303666     EISSN: 23007354     Source Type: Journal    
DOI: None     Document Type: Article

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