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Volumn 54, Issue 12, 2005, Pages 587-595

Role of marketing communication in the clothing industry of Slovenia;Uloga marketinške komunikacije u odjevnoj industriji Slovenije

Author keywords

[No Author keywords available]

Indexed keywords

CLOTHING INDUSTRY; INTERNATIONAL TRADE; MARKETING; PRODUCT DEVELOPMENT; SALES;

EID: 33744950459     PISSN: 04925882     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (4)

References (14)
  • 2
    • 33744957059 scopus 로고
    • Auflage Kohlhammer - Edition Marketing, Stuttgart
    • TrommsdorffV.: Konsumentenverhalten. 2. Auflage Kohlhammer - Edition Marketing, Stuttgart, 1993, 126
    • (1993) Konsumentenverhalten , vol.2 , pp. 126
    • Trommsdorff, V.1
  • 4
    • 33744962601 scopus 로고    scopus 로고
    • Oblačilni videz skozi stoletj
    • Zavod RS za šolstvo, Ljubljana
    • Ditz M.: Oblačilni videz skozi stoletj, Učbenik za srednje tekstilne šole, Zavod RS za šolstvo, Ljubljana, 1998, 6
    • (1998) Učbenik Za Srednje Tekstilne Šole , pp. 6
    • Ditz, M.1
  • 5
    • 0005118769 scopus 로고
    • Fashion marketing
    • London
    • Easey M.: Fashion marketing, Blackwall Science, London 1995, 4
    • (1995) Blackwall Science , pp. 4
    • Easey, M.1
  • 13
    • 33744965482 scopus 로고    scopus 로고
    • Pearson Educa tion-Prentice Hall, New Jersey
    • Kotler P., K. Keller: Marketing Management 12e, Pearson Educa tion-Prentice Hall, New Jersey, 2006, 593
    • (2006) Marketing Management , vol.12 E , pp. 593
    • Kotler, P.1    Keller, K.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.