The use of marketing communications in the clothing industry in Slovenia

Fibres and Textiles in Eastern Europe

Volumn 15, Issue 1, 2007, Pages 11-15

  Završnik, Bruno ^a   Mumel, Damijan ^a  

^a UNIVERSITY OF MARIBOR   (Slovenia)

Author keywords

Brand name; Clothing industry; Fashion; Fashion clothes; Fashion marketing; Marketing communications

Indexed keywords

COMMERCE;

ADVERTIZING; BRAND NAMES; CLOTHING INDUSTRY; COMMUNICATION RESEARCH; FASHION; FASHION CLOTHES; FASHION MARKETING; MARKETING COMMUNICATIONS; RESEARCH RESULTS; SLOVENIA;

MARKETING;

ADVERTISING; CLOTHING INDUSTRY; COMMUNICATION MEDIUM; MARKETING; MERCHANDIZING;

EID: 34648834221     PISSN: 12303666     EISSN: 23007354     Source Type: Journal    
DOI: None     Document Type: Article

References (20)

1. Aron O'Cass. 'Fashion clothing consumption: antecedents and consequences of fashion clothing involvement'. European Journal of Marketing. Vol. 38 No. 7, 2004, pp. 869-882.
2. Judith C. F., Eun J. P. and Lynn B., 'Effects of evaluative criteria on fashion brand extension. Journal of Fashion Marketing and Management'. Vol. 9 No. 2, 2005, pp. 156-165.
3. Cholachatpinyo A., 'A conceptual model of the fashion process, part 1. Journal of Fashion Marketing and Management. Vol. 6. 2002, pp. 11-23.
4. Easey M., 'Fashion marketing', 2nd edition. London: Blackwell Science 2002, pp.4-7.
5. Semenik RJ., 'Promotion and integrated marketing communication'. Ohio Cincinati: South-Western, 2002, p. 7.
6. Shimp AT., 'Advertising Promotion and Supplemental Aspects of Integrated Marketing Communications'. Forth Worth: The Dryden Press, 2000, p. 138.
7. Kotler P. Keller K., Marketing Management 12e, Pearson Education-Prentice Hall, New Jersey 2006. p. 593.
8. Fill C., 'Marketing Communications: context, contests and strategies'. London: Prentice Hall Europe. 2002, ?
9. Keller L.K., 'Mastering the Marketing Communications Mix: Micro and Macro perspectives on Integrated Marketing Communication Programs'. Journal of Marketing Management 17. 2001, pp. 819-847.
10. Pickton D. Broderick A. 'Integrated marketing communications'. Essex: Pearson Education Ltd., 2001, p. 3.
11. O'Guin T, Allen C. Semenik RJ., 'Advertising & Integrated brand promotion'. Ohio, Cincinnati: South-Western, 2006, p. 9.
12. Wells W. Burnett J. Moriaty S., 'Advertising - principles & practice'. New Jersey: Prentice Hall International, Inc 2000, pp. 6.
13. Malinowska-M. Olszowy, 'Brand Strategy in the Clothing and Textile Market'. Fibres & Textiles in Eastern Europe January/March 2005, Vol. 13. No. 1 pp.8-12.
14. Kerrie B. and Jody E., 'The secret to a fashion advantage is brand orientation'. International Journal of Retail & Distribution Management. Volume 32. Number 8. 2004, pp. 403-411.
15. Roddy M., Cummins J., 'Sales Promotion How to Create, Implement and Integrate Campaigns That Really Work'. Kogan Page 2004, p. ?
16. Smith, Paul Russel; in Jonathan Taylor. 'Marketing communications. An Integrated approach'. London. Kogan Page 2004, p. 357.
17. Belch G.E., 'Advertising and Promotion: An Integrated Marketing Communications Perspective'. New York: Irwin/McGraw-Hill. 2001, p. 514.
18. Zavrsnik, B. Jerman. D., 'Global Marketing Communications in the Business-to-Business Market'. Faculty of Economics and Tourism, Pula 2003 pp.632-643.
19. Bingham, Jr., Frank G., Gomes, Roger and Knowles, Patricia A., 'Business marketing'. New York: McGraw - Hill/Irwin. 2005, p.48.
20. Završnik B., 'Marketing communication research in the clothing industry in Slovenia', Tekstilec, Vol. 48. 2005, pp. 104-112.