Marketing information systems practices in small manufacturing firms: Antecedents and consequences

Journal of Computer Information Systems

Volumn 41, Issue 3, 2001, Pages 32-41

  Raymond, Louis ^a   Brisoux, Jacques ^a   Azami, Abdellah ^a  

^a UNIVERSITÉ DU QUÉBEC À TROIS RIVIÈRES   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

INFORMATION COLLECTIONS; MANUFACTURING SECTOR; MARKETING DECISION; MARKETING INFORMATION SYSTEM; MARKETING STRATEGY; SMALL AND MEDIUM-SIZED ENTERPRISE; SMALL MANUFACTURING FIRMS; STRUCTURAL EQUATION ANALYSIS;

COMMERCE; INFORMATION SYSTEMS; MANUFACTURE; MARKETING;

INDUSTRY;

EID: 0035625399     PISSN: 08874417     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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