Processing internet communications: A motivation, opportunity and ability framework

Journal of Current Issues and Research in Advertising

Volumn 25, Issue 1, 2003, Pages 45-59

  Putrevu, Sanjay ^a   Lord, Kenneth R ^b  

^a Bryant College   (United States)

^b MERCER UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042583977     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2003.10505140     Document Type: Article

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