Building brand dialogue with mobile marketing

Young Consumers

Volumn 3, Issue 4, 2002, Pages 37-42

  de Kerckhove, Anne ^a  

^a NONE

Author keywords

Marketing; Mobile communication systems; Youth

Indexed keywords

EID: 27844563062     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610210813600     Document Type: Review

References (1)

1. Childwise survey 3–13. Kids Marketing, March 2002.