Consumers still in a box: The high price of breakfast cereal

Agribusiness

Volumn 15, Issue 2, 1999, Pages 261-271

  Gejdenson, Samuel ^a   Schumer, Charles ^a  

^a US House of Representatives   (United States)

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EID: 0040284364     PISSN: 07424477     EISSN: 15206297     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6297(199921)15:2<261::AID-AGR10>3.0.CO;2-B     Document Type: Article

References (13)

1. Bernstein Research. (1994, August). The Cereal industry: Pain and reform, the cycle turns.
2. General Mills, Inc. (1995). Annual Reports, Minneapolis, MN.
3. In face of flat market, rising prices, cereal makers take steps to cut costs. (1995, October 3). Milling and Baking News.
4. Kellogg Form 10-Q, 3rd Quarter. (1995). Washington DC: Securities and Exchange Commission.
5. Kellogg puts another crunch in cereal cost: Raising prices of its brands. (1994, February 10). Honolulu Advertiser.
6. Leading National Advertisers/Media Watch AD dollar summary. (1993, 1994, 1995). New York.
7. McMillin, J.N., (1995, December). Learning to live without pricing is not all bad, New York: Prudential Securities.
8. NCH Promotional Services. (1995). Coupon trends and consumer usage patterns, Schaumberg, IL: A.C. Nielsen Co.
9. Philip Morris Form 10-Q, 3rd Quarter (1995). Washington DC: Securities and Exchange Commission.
10. Price cut latest weapon in cereal war; General Mills hopes new strategy will boost profits. (1994, April 18). Minneapolis Star Tribune.
11. Promos go soggy as co-marketing, intros freshen cereals. (1995, September 22). Advertising Age.
12. Quaker Oats Company. (1995). Annual Report, Chicago.
13. Ready-to-fight. (1995, April). Food and Beverage Marketing.